Marketing Manager

Marketing Manager

Job Description
Elan Healthcare was founded in 2016 by a medical doctor and a research scientist dedicated to the research and development of novel natural health products. Our mandate is to produce natural health supplements manufactured to the highest standards. We have launched a global search for high-performing plant extracts and natural ingredients and overcame many barriers to acquiring the perfect ingredients for our products.
We are looking for an exceptional individual, with managerial level marketing and sales experience, and preferably an understanding of the health supplement industry, for the position of Marketing Manager.

Roles and Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Identifying new customers and sales channels.
• Supporting sales and lead generation efforts and Creating promotions.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Developing and managing advertising campaigns.
• Organizing company conferences, trade shows, and major events.
• Evaluating and maintaining a marketing strategy.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Researching demand for the organization's products and services.
• Evaluating competitors.
• Handling social media, public relation efforts, and content marketing.

Qualifications :
• 5+ years of experience in a related field
• 2+ year of experiencing in managing staff
• Bachelor degree or equivalent experience
• Experience with creating a marketing campaign, marketing strategy, and marketing plan.
• Experience with online marketing, including social media, and content marketing.
• Understanding of health industry and health supplements.
• Advanced communication skills.
• Ability to quickly adapt to change.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Solid knowledge of website analytics tools

Salary: $55.00 - $60.00 per hour – for 40 – 45 hours per week
Position Type: Full-time, Permanent
Apply by email: careers@elanhealthcare.ca

We are looking for candidates from various groups of applicants, including but not limited to students, indigenous people, people with disabilities, and newcomers.

Please note that only email applications are accepted. Only those candidates selected for an interview will be contacted.