Marketing Account Manager

Posted on January 24, 2023. Primary Region: Lacombe, AB

Who is Homefield?
A part of Golden West Broadcasting, Homefield brings marketing and organizational development solutions to clients across Western Canada. At work we call ourselves: designers, marketers, strategists, planners, coaches, producers, developers, and writers to name a few. But that’s really what each of us does. Who we are is a little simpler. We are a group of supportive, driven, life-long learners of our craft who support the growth of our communities. Not to mention experts at having complete conversations in .gifs—it’s a skill, we swear!

What is a Marketing Account Manager?
Marketing Account Managers bring holistic marketing solutions to local businesses. They cultivate business relationships, uncover client needs, and offer tailored insight on digital campaigns, traditional media, SEO management, broadcast media, and general marketing acrobatics. After closing a sale, they oversee the fulfillment workflow andresent campaign update reports to ensure Homefield’s efforts advance clients’ objectives.

What will you do?
- Create and maintain client relationships. Initially, there will be a strong focus on prospecting for new business. Over time, you will shift focus to maintaining and growing the book of business you’ve developed.
- Consult on digital and traditional media strategies. You will combine insight gained in client discovery meetings, research, and your knowledge of marketing best practices to build proposals that address the client’s needs.
- Present proposals. This includes listening to the client’s questions, guiding them through objections, and closing sales.
- Develop creative briefs. You’ll define campaign and creative strategy, share the brief with our in-house creative team, gather assets from the client, and advise on creative refreshes when needed
- Campaign Reporting. Create campaign progress reports and present findings to clients. Offer recommendations to improve campaign performance or refresh creative. Spot opportunities where we can offer additional value to clients.

Who are you?
- A marketer. You have experience building integrated marketing plans for small to medium businesses, from scratch. You know how to help clients understand the value of marketing solutions.
- Driven to help local business grow. You are comfortable cold calling clients, uncovering needs, presenting solutions, and closing sales.
- Customer-oriented. You are passionate about bringing solutions that meet your customer’s needs and building meaningful relationships.
- A skilled communicator. You have effective written and verbal communication for a business setting.
- A team player. You’ll work alongside a team of digital specialists, graphic designers, writers, developers and other marketers and recognize the value of collaboration to drive effective results.
- Tech savvy. You’re comfortable with PowerPoint , skilled in digital collaboration platforms, fluent in social media, and a quick study of new tools.

And these are a bonus, but not required.
- Post-secondary education in marketing.
- Experience in a marketing agency or managing multiple freelance clients at a time.
- Experience in business-to-business sales, using a consultative sales approach.

What’s in it for you?
Let’s get the obvious out of the way. You get to work with a fun, hard-working group who has been known to have a laugh a time or two. But not only that:
- We act with integrity, innovation, and agility – and we strive to create an environment where you can do the same.
- A strong focus on giving back to our communities.
- Regular coaching and ongoing development opportunities.
- A caring environment where the health, safety, and well-being of our current and future team members is a priority.
- Salary plus extended health benefits, pension plan, and Employee Assistance Plan
- Three weeks’ paid vacation and ten paid sick days per year, with vacation increases based on tenure… and your birthday off!

Don’t meet every requirement? Studies show that women and people of colour are less likely to apply for jobs unless they meet every qualification. Golden West is committed to providing a fair and equitable work environment and encourages applications from qualified women, men, visible minorities, Indigenous peoples, and persons with disabilities.

Job Type: Full-time, Permanent
Salary: $50,000.00-$65,000.00 per year

Company pension
Dental care
Employee assistance program
Extended health care
Paid time off


Lacombe, AB

Job type: Full-time

Apply Now

Contact Information

Alyssa Gerbrand