Social Media Content Specialist

Responsibilities:

● Content Creation: Design and produce a wide range of multimedia content, including graphics, videos, animations, and interactive media, for various digital platforms such as social media, email campaigns, and websites.
● Digital Marketing: Develop and implement multimedia content strategies to support digital marketing efforts, enhancing brand visibility and engagement.
● Social Media Management: Oversee and curate content for the company's social media profiles, including content scheduling, audience engagement, and performance analysis.
● Website Development: Collaborate with the web development team to ensure the website is visually appealing, user-friendly, and up-to-date with the latest multimedia content.
● Brand Development: Maintain brand consistency across all digital media channels, creating style guides and brand assets as needed.
● Project Management: Lead multimedia projects from conception to completion, ensuring they meet deadlines, quality standards, and budget.
● Collaborate with the sales team to understand lead quality, refine targeting strategies, and implement improvements for increased conversion rates.
● Analytics and Reporting: Utilize analytics tools to measure the effectiveness of multimedia content, providing reports on engagement rates, conversion rates, and suggesting improvements.

Required Skills and Qualifications:

● Experience in Digital Media, Graphic Design, Communications, or a related field.
● 2-5 years of experience in a similar role, with a proven track record of creating engaging multimedia content.
● Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or similar design and video editing software.
● Strong understanding of digital marketing principles and social media platforms.
● Experience with website content management systems (CMS) and basic knowledge of HTML/CSS.
● Excellent visual, verbal, and written communication skills.
● Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
● Creativity and innovation in developing digital content strategies.
● Familiarity with analytics tools (Google Analytics, Facebook Insights) and the ability to interpret and report on content performance metrics.

Preferred Skills:

● Experience in SEO strategies and practices.
● Knowledge of interactive media production.
● Photography and videography skills, including editing and post-production.