Sales Development Representative

Posted on May 7, 2024. Primary Region: Winnipeg, MB

Are you interested in helping connect rural Manitobans to what matters most? Valley Fiber Ltd. is a full-service communications company offering dedicated fiber optic internet, TV and digital phone for people across the province. We’re growing fast, and we’re looking for talented people to join us!
We are seeking a dynamic and motivated Sales Development Representative (SDR) to join our Business Sales team. The SDR will play a pivotal role in driving the growth of our business by proactively generating outbound leads and booking meetings for the Business Sales team. The successful candidate will be responsible for creating a robust pipeline of qualified leads through effective prospecting and communication strategies.

The Sales Development Representative (SDR) reports to the Executive Director, Business markets.

What We Offer:
• Comprehensive benefits package
• Staff discounts on internet service and at select local businesses
• Opportunities for professional development, increased responsibility, and advancement
• Opportunities to work on big projects that have a lasting impact on the daily life of Manitobans

What You'll Do:
• Execute outbound lead generation activities, including cold calling, email outreach, and social media engagement, to identify potential clients interested in our commercial telecommunications products and services.
• Qualify and nurture leads by understanding their business needs, pain points, and objectives, and effectively communicating how our offerings can address those needs.
• Collaborate closely with the Business Sales team to ensure seamless handover of qualified leads and ensure that leads are properly tracked through the sales pipeline.
• Generate qualified meetings each day, consistently meeting or exceeding lead generation targets.
• Work closely with cross-functional teams, including Marketing and Product, to stay updated on the latest product offerings and industry trends, incorporating this knowledge into lead generation efforts.
• Utilize our Customer Relationship Management (CRM) system to log all activities, record relevant information, and document the progress of each lead.
• Schedule and coordinate meetings between qualified leads and the appropriate members of the Business Sales team.
• Continuously optimize lead generation strategies based on feedback and results, contributing to the development of best practices within the team.

Who You Are:

• Previous experience in a Sales Development Representative or similar role is preferred.
• Strong communication skills, both written and verbal, with the ability to engage and articulate value propositions to potential clients.
• Familiarity with commercial telecommunications products and services is a plus.
• Self-motivated and driven by achieving and surpassing goals.
• Ability to work collaboratively within a team and across departments.
• Proficient in using CRM systems to manage lead and activity tracking.
• Excellent organizational and time management skills to effectively manage multiple tasks and priorities.
• Resilience and persistence in the face of challenges and rejection.

Working Conditions:
• Working out of our Winnipeg, Winkler, or Lockport offices.
• This role offers a unique opportunity to join a dynamic, customer-focused organization.
• Founded in Winkler, Manitoba, Valley Fiber has rapidly expanded our footprint, serving residents and commercial accounts across rural Manitoba.
• As a key part of our Business Markets Sales Team, you will have the opportunity to make a meaningful impact to the success of Valley Fiber across Manitoba.

We thank all those who apply, however only those selected for further consideration will be contacted. Please submit your resume to

Valley Fiber does not discriminate against individuals who have a disability or based on their culture, nationality, ethnicity, gender, or religion. Valley Fiber strongly encourages individuals from minority-groups to apply and is willing to reasonably accommodate where possible.

Winnipeg, MB

Job type:

Contact Information

Valley Fiber Ltd.